If your company has invested in a technology upgrade of any kind in recent years, you’ve been tasked with weighing the advantages of opting to subscribe to cloud-based solutions or not. Platform as a service is a choice that comes with the cost savings, flexibility, and scalability of any cloud technology while improving the ability to customize and offer highly personalized customer experiences.
Customer experience is the trending driver of many business goals. Particularly since the pandemic, customers have wanted more than good service, high quality, or a reasonable price. The consumer wants to be known by the brands it patronizes, with interactions marked by personalized recommendations and settings.
Historically, achieving these kinds of technological leaps has only been possible for the largest and wealthiest corporations. But with platform as a service (PaaS), companies of any size can subscribe to cloud services that equip them for exceptional customer experiences.
Platform as a service is a cloud-based solution that allows your company to access your business’s infrastructure, offering customization and easy modification to meet your needs. PaaS, like other cloud technology, is billed on a subscription model, allowing companies to only pay for the number of users they need. In addition, there is flexibility to spin up more users as needed and make changes to the service as the business changes and grows.
Benefits of PaaS: PaaS has several advantages over an in-house infrastructure option. The subscription invoicing model allows companies to categorize the technology as an operating expense rather than a capital investment. It can also free up your in-house IT team for other projects because the managed services provider handles the management and maintenance of the infrastructure.
But perhaps the most significant advantage of platform as a service is its easy customization options. With open-access technology and application programming interfaces (APIs), PaaS can be tailored to your exact business needs.
Choosing a PaaS Provider: One of the more critical decisions in this process is the third-party provider that will supply your PaaS solution. You will want to identify the right match by evaluating three critical areas:
- Integration: How easy is it for the solution to streamline your business processes by integrating with your mission-critical applications and infrastructure?
- Payment Options: Will the solution support the modern payment conveniences that your customers equate with an exceptional experience with your brand?
- Technology: Does the solution offer the right features and tools to create a significant jump forward in your business operations?
Your infrastructure directly and dramatically affects your company’s ability to thrive, so choosing the right solution and provider can be a daunting task. Safari Solutions is your guide to selecting a platform as a service solution that seamlessly fits your IT environment. Contact us to get started.