Artificial Intelligence (AI) is becoming a central focus of conversation in the telecom industry. Two big areas of impact are network operations and optimizing the customer experience, with telecom operators finding new ways to inform decision-making with predictive analytics. AI tools are expected to continue to grow as network complexity also increases.
When considering the consumer, it is easy to see how a network that can utilize AI for traffic optimization, offering high-speed, latency-free connections in an online shopping experience could outpace a competitor that is lagging behind in adopting AI technology. Likewise, a customer experience that allows for quick, automated answers enables the customer to direct their interactions with the brand. Take a look at three areas that are gaining traction related to AI in telecom:
Measurable Benefits: AI is making a significant impact among telecom companies that have implemented it. A recent Nvidia survey found that 73% of participants reported increased annual revenue at their companies, while 80% recorded cost savings. While AI is not primarily intended as a way to eliminate jobs, it does allow companies to dedicate human resources to complex issues when AI is handling the more rote requests.
Some experts predict that there could be a second-wave digital transformation, in which companies that have not implemented AI technology experience a critical disadvantage from not having the tools that customers depend on for quick, easy interactions.
Regulation Struggle To Keep Up: As with any technology development, the regulation of AI lags behind the need for it. AI, in particular, has some controversial problems emerging where the technology often can’t account for ethics and actual impact of policy. Areas such as privacy, algorithmic bias and ethics are all impacted by AI advances.
Algorithmic bias may be the most pressing issue requiring regulation. For instance, facial recognition technology may discriminate based on gender or race, screening resumes and allowing health tools to have a bias against racial or socioeconomic information.
Regulation and new laws surrounding AI are showing growth, with the number of bills passed on the topic increasing from one in 2016 to 18 in 2021.
Hitting Back on Scams and Cyber Attacks: The increase in distributed denial of service (DDoS), as well as scam text messaging and robocalls has led to conversations around whether service providers should be required to block questionable traffic.
Until this is decided, companies need AI-powered tools that allow for an advanced cyber security approach that detects threats and equips teams for a fast response. From monitoring network activity to detecting anomalies, AI provides the solutions that companies need to reduce risk and address vulnerabilities.
AI continues to infiltrate the telecom world, offering efficiencies and cost savings to companies that utilize it. Contact us at Safari Solutions to learn more about the areas of your business that might benefit from AI technology.
