Artificial intelligence (AI) is creating new efficiencies for business processes, and when it comes to business communications, AI is improving productivity significantly. According to a study by the National Bureau of Economic Research, customer service agents using generative AI were 13.8 percent more productive than those without updated technology.
AI is becoming a way for companies to differentiate their services, offering a superior customer experience that is efficient at answering requests and highly personalized. Employees enjoy personalized settings for communication formats, sorting and prioritization as well as easy productivity improvements. Here are three areas where AI is improving business communications:
Data Analytics: The wealth of data available through business communications allows managers to understand how teams are performing, as well as how decisions might impact customers and the broader business. AI allows for this to happen automatically and rapidly, with increasing data only adding to the benefits.
AI can also automate certain communications tasks and offer real-time insights and feedback, providing analysis of user behavior and preferences, so that communications can be tailored to fit individual needs. AI also allows companies to develop informed solutions for workplace issues.
Personalized Experiences: AI provides the kinds of efficiencies through personalization that make a difference in employees’ work experiences. A Zapier study that included 1,000 participants found that 90% of them spend as much as five hours each day checking their work messaging solutions. The flood of information makes it difficult to sort and prioritize time-sensitive communications. Even if they notice an urgent communication, they still may not get the full message due to poor communication.
AI allows employees to tailor communication preferences so that they can both understand the information and pass quality communication on to customers. Large Language Models (LLM), such as those associated with Chat GPT can interpret language in a way that solutions can develop personalized content that has a natural feel. This allows your company to respond to customers with speed and accuracy, improving both satisfaction and long-term loyalty.
Understanding Team Behaviors: For disengaged employees, communication plays an important role. Employees that feel unheard or that they don’t have a share in the business’s initiatives may benefit from the solutions that AI can offer.
While implementing AI solutions may initially be met with some resistance, as employees may fear that technology will result in job elimination, the opposite is often true. Real-time feedback allows employers to implement changes more quickly, keeping the business running smoothly and creating new opportunities.
To learn more about implementing AI technology into your business communications, contact us at Safari Solutions. We can help you determine which solutions will have the most impact, as well as how they fit into your overall technology strategy.
