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Safari Solutions and GoZone WiFi Deliver Connected Shopping Experience at American Dream Megamall

With a vision of the modern, connected shopper at the center of the project, American Dream carefully selected the most innovative technology partners in order to turn that vision into a reality. GoZone was selected as the WiFi analytics solution provider after evaluating the venue’s unique needs for custom development, integration, and scalability, “We presented the customer with the art of the possible,” says Carl Van Dusen, COO at Safari Solutions, of presenting the American Dream team with WiFi analytics solutions.

(St. Petersburg, FL) – GoZone WiFi (GoZone), the leading North American venue intelligence company, in partnership with Safari Solutions, today announced the deployment of their WiFi analytics and marketing solutions at the American Dream retail complex in East Rutherford, New Jersey. A global destination for entertainment and shopping, the American Dream megamall aims to deliver state-of-the-art wireless connectivity across the three million square foot venue – space which is dedicated to hosting more than a dozen entertainment attractions and over 450 retail, food, and specialty shops.

“While other providers in the market offer off-the-shelf products, we were able to take a truly customized approach to the partnership with GoZone,” Van Dusen said. “The GoZone product and business development teams delivered a flexible and phased approach to deployment, which is exactly what a successful long-term engagement at the enterprise level demands.” 

Visitors to the megamall can experience seamless WiFi connectivity and a thoughtful approach to the connected shopping experience. “Data drives operational decisions inside enterprise systems, and GoZone’s advanced venue intelligence makes us excited about using location and marketing analytics to develop a fresh approach to retail,” says Mark Rewers, Director of IT at American Dream. “The user-friendly dashboard not only gives us great insights into who our customers are, but how they behave within the venue.”

“The integrated cloud environment gives us room for agility within a complex and evolving WiFi infrastructure,” says Rewers. GoZone and Safari have integrated into over 1,300 Cisco WLC access points to deliver personalized visitor engagement opportunities and advanced analytics across the venue. In future iterations, the teams will build on this foundation to drive full-funnel marketing campaigns, drive app downloads, and improve operational efficiencies. 

GoZone WiFi is a SaaS company offering venue intelligence and guest engagement solutions to retail, hospitality, and large public venues. GoZone’s platforms leverage WiFi networks to deliver branded content, provide detailed analytics, and display advertising. GoZone’s venue intelligence enables enterprises to strategically refine operations, bridging the gap between online and offline business.

Safari Solutions is a national full-service technology solutions provider committed to delivering high-quality voice, data and internet services to enterprise customers of all sizes. From planning to design, project management, implementation and carrier billing, Safari handles every aspect of an event’s technology needs from start to finish.

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Sports Production Services
Safari’s work at All-Star game was terrific. Our client had a last-minute ask that my team was not aware of until the day a representative arrived on site. Their techs didn’t have a solid plan on what their needs were but Safari’s complete knowledge of networks and sharp inquiries into what our client was trying to do literally saved the day in getting their project off the ground. They could NOT have pulled off what they needed without Safari’s involvement.
A large event operations team
I wanted to reach out and say thanks to you and the entire team for the hard work and assistance in making our tournament a success. There is a comfort in knowing the staff is extremely knowledgeable and efficient at solving issues and providing customer service when those challenges arise. We also appreciate you all having our best interests in mind when determining what services we will have in place throughout the property.
A global sports magazine
I travel to sporting events, especially golf tournaments, often. Critical to my daily operation is stable and quick connectivity as I'm constantly transmitting large volumes of images. I know that when I'm working with the Safari Team I've got nothing to worry about. Their systems always work and the set-up and connection are simple. I would highly recommend Safari Events to any vendor in need of voice and data services
Fortune 500 Company
This event provides a unique challenge to us with the venue moving to a new location each year. I know that when I show up at the trailer that things are going to be ready. I really appreciate that you purchased additional equipment for your inventory as part of my backup plans and risk mitigations. The Safari Team is very professional, responsive, and committed to quality for flawless delivery of the event. Thank you!
An international sports broadcast network
I just wanted to put on record my thanks for your help. The connectivity you always provide is the best we get at any tournament worldwide and is always stable. When we had a minor problem this year, you kindly changed things for us several times until, with your help, I was able to identify that it was actually a problem at our base back home! Without your help, I wouldn't have been able to do that. Many thanks, See you next time!
A regional telecommunications communications company
It was nice working with your company on this event. I would like to thank you and your crew for all the teamwork. Your guys were great at helping us decide how to build our system for this event. They have great knowledge of how to get it done. Jim and I were always treated like part of the team.
A Connecticut based Non Profit Organization
Thank you again for all of your time and efforts! It was another great event and Safari plays a big part in that! If there is any type of survey or post-event review I can fill out to speak to the fantastic service, I am more than happy to do so. I look forward to working together in the future
Multi-Location consumer product company
My Safari team was awesome and really went above and beyond. I just got off the phone with them now after they fixed my issue. They certainly didn’t have to stay after 5 pm to help me but did so. I just wanted to let you know your team is a great asset!
Large Event Organization
I just wanted to take a moment to thank you for your dedication and hard work for. It is amazing to have you on our team advocating for us. I have so much trust that you are always looking out for our best interest.
CTO, Industry Association
We appreciate your team and how valuable they have been in handling both our immediate needs and our long term initiatives. Including the great work they did in helping us save over $100K by renegotiating an incorrectly renewed contract. We are happy customers which is a tribute to the team.
COO - Regional Bank
Safari played a significant role in the upgrade of our telecommunications to VOIP and, not only was it a smooth transition, They became the proverbial member of the family because of our reliance upon her.

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